FTC Report Reveals Widespread Use of "Surveillance Pricing" by Major Retailers
FTC Report Reveals Widespread Use of "Surveillance Pricing" by Major Retailers Federal investigation finds companies charging different prices based on personal data, with 250+ businesses using targeted pricing algorithms By [Reporter Name] Published: June 11, 2025 A new Federal Trade Commission investigation has exposed the widespread use of "surveillance pricing" by major retailers and online platforms, revealing how companies systematically charge different customers different prices for identical goods and services based on personal data collection. The FTC's preliminary findings, released in January 2025, show that retailers frequently use consumers' location data, browsing history, purchase patterns, and even mouse movements to set individualized prices designed to extract maximum profits from each customer. What is Surveillance Pricing? Unlike traditional dynamic pricing that adjusts costs based on supply and demand, surveillance pricing uses p...